Aveeno Baby
Here’s one truth I’ve learned about advertising: everybody loves babies. So when you’re working with a brand like Aveeno Baby, you get a cheat code. Babies in a commercial? An instant hit.
Aveeno Baby wanted to set themselves apart from other baby skincare brands, so I developed a worldwide campaign called “The Aveeno Baby Generation.” We created video assets and key visuals which are now appearing on linear television, OTT, social and digital platforms in over 40 different territories across the globe. More than that, the brand is so keen on the campaign that they’re planning to use it for the next decade. It all proves the point that babies are advertising gold in any language.
