Jordan Brand/NIKE
Jordan Brand has been selling basketball shoes to aspiring young ballers for years, but they need a way to guarantee them customers for life. To show that Air Jordans will be there for you every step of the way, I created the "Born to Dunk" campaign that showcases Baby Jordans. This series of spec print ads is aimed at discerning parents who want their kids to look good from the very first day they start wearing shoes.
