Little Caesars pizza
While the rest of the restaurant world tries to stay on-trend with farm-to-table unicorn cutlets and small batch, locally sourced kombucha cocktails, Little Caesars has been remarkably consistent. They offer whole pizzas for five dollars and they're ready when you walk in. To position Little Caesars as the anti-trendy choice, I created this spec campaign that gets to the heart of who Little Caesars is and what they offer.
