PEACOCK
When Peacock needed a creative consultant to make sure that their crown jewel (The Office) had a soft landing when it moved over from Netflix, they came to me. I worked on every aspect of the 360 campaign to make sure that the entire world knew that “We Speak Office.” That meant creating custom creative using deep cuts from the show (see Princess Unicorn below), a Webby-honored in-world website, activations like IRL Dunder Mifflin delivery trucks and a giant Dwight Schrute snowman, and even a Yule Log-esque on-demand streaming channel for anyone who needs the sights and sounds of the office when they’re not actually in the office. It immediately became the most popular title on the platform. I was so glad to have my hands all over something so big. That’s what she said.
After the launch of The Office, Peacock kept me around as a creative consultant for all of their marketing efforts including WWE, originals, and more.